how to increase blog traffic tips

17 Tips: How to Increase Blog Traffic in 2020

Starting a website is very easy, choose a reliable web hosting provider and powerful CMS like WordPress and start publishing great content.

Everyone wants to drive a lot of traffic to their website, especially beginner bloggers want to learn how to increase website traffic.

Do you want to know how to drive traffic to your blog and How To Increase Blog Traffic For Free. In this article, I am going to share some best practices and tactics that will help you how to get traffic to your blog for free.

17 Best Tips: How To Increase Blog Traffic in 2020

Let’s learn how to drive traffic to your blog and how to increase blog traffic fast. We are going to learn about 17 ways to increase blog traffic for free.

1. Create Evergreen Content

Google loves original content and readers want to read high-quality content. Always write original quality content. Write for people not for robots (Search engines). In simple words, evergreen content is content that continues to be relevant long past its publication. Read article at WordStrem blog to learn how to create Evergreen Content? for your blog.

2. Write content on a trending topic

People love to read about latest trends. Find trending topics and write about them. Check social networking website like twitter and see trending topics. See what people are looking for.

For example, If Apple is going to launch the latest module of iPhone, You should write about it. You can find trending topics on twitter, Google Trends, SocialMention, Keyhole, agorapulse, buzzfeed and reddit

3. Optimize content for search engines

Don’t forget to optimize every blog post you write. Find and target keywords. Yoast SEO and All-in-One SEO are free WordPress plugins to optimize WordPress for Search Engines. Write eye-catching headlines to capture readers attention, Use free plugins to grow email list and increase traffic. Learn how to write SEO Friendly Blog Post Title and learn the basic of WordPress SEO

Name your images properly, write a clear SEO optimized meta description for each blog post, Use targeted keyword in Post title, URL. Meta description and with in body content. Write catchy headlines to capture readers attention, Use free plugins to grow email list and increase traffic. Learn how to write SEO Friendly Blog Post Title and learn the basic of WordPress SEO.

4. Target long-tail keywords

Long tail keywords are keywords or key phrases that are more specific (and usually longer) than more common “head” keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product. This post explains why you should focus on long tail keywords when optimizing your site.

Yoast Blog

Don’t forget to optimize every blog post you write. Find and target keywords. Yoast SEO and AllinOne SEO are free WordPress plugins to optimize WordPress for Search Engines. It is much easier to rank for long tail keywords (e.g WordPress SEO For Beginners) than for more common keywords (e.g WordPress SEO).

Another great advantage for focussing on long tail keywords is that, although long-tail keywords are used less in search, the visitor that finds your website/blog using them is more likely to buy your service or product.

You can read this step by step guide at BackLink to learn how to Find Long Tail Keywords.

Online discussion Forums and Boards, Quora, Yahoo Answers, StackOverflow, Soovle.com, UberSuggest.org and Google Trends are few places to find long-tail keywords.

5. Write catchy headlines to attract readers attention

write catchy headlines to increase blog traffic
write catchy headlines to increase blog traffic

Powerful and eye-catching headlines can really increase traffic to your website. There are many free tools available to create great headlines.

Use these services to generate headline ideas. HubSpot’s BLOG TOPIC GENERATOR, SumoMe Headline Generator and Portent TitleMaker tool. To learn more about great headlines and blog post title read 180 examples of catchy headlines

6. Meta Description

Learn How To Write Effective Meta description WordPress and persuade the searcher to click on your link.

The meta description is an HTML tag, that summarizes a webpage’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Here you can see screenshot.

How search engines display custom title and meta description in search results.
How search engines display custom title and meta description in search results.

It is highly recommended to optimize the meta description for each page because it is a very important aspect of on-page SEO.

WordPress users can use Yoast SEO plugin to write meta description for each blog post. Don’t forget to add the keyword in Meta description.

7. At least use the keyword once in your blog post

Write original content and use keywords within your page content. At least use the keyword once in your blog post. You need to write for your readers/audience not for robots, so don’t try to add keywords too many times.

8. URL Structure

Include your targeted keyword in URL: Keep URL Structure simple and learn to create google friendly websites

Keep Simple URL Structure to increase blog traffic
Keep Simple URL Structure

If you are using WordPress, Go to settings > Permalinks and select your desired permalink structure. Post name is much better than random numbers.

example.com/catchy-headlines-examples
example.com/?post=15242

Which one is easy to understand and better URL structure. Keep URL Structure simple and make your website google friendly. Google loves responsive, fast websites with original content.

After choosing a better permalink structure, always include your primary keyword in the post URL.

9. Optimize Site For Speed

Choose a fast and reliable hosting provider such as WordPress.com Use Google PageSpeed, Pingdom Website Speed Test or gtmetrix to analyze your website’s speed and make it faster.

SwiftPerfomance is a great plugin to increase WordPress website speed, This is a very easy to setup plugin. Just install and follow quick setup guide and you are good to go. You will immediately see the difference in site speed.

Install caching plugins such as W3Totalcache or SuperCache to optimize your website. Remove unnecessary widgets from the sidebar. Install a simple and light weight theme. You don’t need a theme with 100’s of features.

Don’t install too many plugins. Remove extra plugins. Jetpack can do a lot of things for you. Use jetpack to add additional CSS, optimize images, social sharing buttons etc and delete extra plugins.

10. Make Content Easy To Read

Make sure your website font is large enough and easy to read. Choose a good webfont. Write small paragraphs. Use lists, paragraphs, Blockquotes and headings properly. Short paragraphs are easy to read. Make your website accessible.

11. Participate In Question And Answer Sites

Quora, StackOverflow, YahooAnswers are few great websites where you can not only ask questions but you can share your knowledge and expertise as well.

12. Optimize images

At least add one image to every blog post. Large images can really slow down your website. Always optimize and compress your image. There are many free and premium image optimization plugins available for WordPress but I don’t like to use an image optimization plugin.

It takes only few seconds to compress images with TinyPng and compressor.io. Both services are free and you can optimize multiple images with in few seconds.

13. Internal Link To Your Old Blog Posts

Install a related post plugin to display related posts at the bottom of every blog post. Link to your other blog posts in every new blog post. JetPack has a related posts module.

14. Build only quality backlinks to your blog and website

After publishing a great post on your blog, you need to promote it. Find other blogs post related to your topic and contact other bloggers, inform them that you have also written about the same topic.

15. Post high-quality content regularly. (Daily, Weekly once or twice a month)

Try to post lengthy and in-depth blog post on your blog regularly. Keep posting new content on daily, weekly or monthly basis. Your content must be original, if you want to get higher rankings in Google and other search engines.

You don’t need to write 3000+ words post every day or every week. You can write 700 words post as well but create original content add relevant images and publish regularly.

16. Respond to each blog comment

Comments allow you to interact with your readers. Always reply to comments. If someone comments on your blog visit their blog read some posts and write comments.

17. Promote massively in social media:

Install any free or premium plugin to make it easy for readers to share your content on social networking websites like Twitter, FaceBook, LinkedIn, Pinterest and other websites.

There are many free and premium social sharing plugins available.

17 Tips: How to Increase Blog Traffic
17 Tips: How to Increase Blog Traffic

Don’t forget to share this infographic with your social media followers.

How To Make Your Website Google Friendly: Guidelines From Google

How To Make Your Website Google Friendly: Guidelines From Google

Google the most popular search engine is the first choice of people when they are looking for information. As a blogger and web developer, it’s our job to produce great high-quality content and build quality websites.

In this article, I am going to discuss how Google search works and what you can do to make your websites and blog more search engine friendly. We already have published an in-depth guide to Make WordPress SEO Friendly.

History of Google

Google Search
Google Search

Google was launched in September 1998 founded by Larry Page, Sergey Brin. Google is one of those few companies which was started in garages. In Feb 1999 Google team moved from Garage office to new digs at 165 University Avenue in Palo Alto with just eight employees. You can read detailed Google History I believe you will enjoy it.

We have used Google thousands of times but have you ever thought how google search works and how google shows best and most relevant results. What they use and how they defeat spammers and bad people who try to cheat Google.

Everyone, who has a blog or website wants to be in the top 10 result because google can send a lot of high-quality traffic to your blog or website.

If you really want to be in Google results then you should always follow best practices recommended by Google.

How to Create Quality Websites? Read Search Engine Optimization (SEO) Starter Guide by Google

Google has published very detailed information for web developers. This is a must-read guide to learn how to create a quality website and insidesearch documentation explains how to google search works.

Search Engine Optimization (SEO) Starter Guide by Google
Search Engine Optimization (SEO) Starter Guide by Google

If you want to create powerful and google friendly websites then you should read all these guides published by google.

Inside Search: How google search works is a great resource where you can learn how google search works and what you should not do as a web developer.

Google index is well over 100,000,000 gigabytes, and Google has spent over one million computing hours to build their index.

Google uses softwares commonly known as web crawlers to discover web pages which are publicly available. Google bots and crawlers find all these public links and data is stored in Google servers.

Computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. You do not need to pay google to crawl and index your website.

Google tries to show best possible results and you can not pay them to be in top 10 results.

Choice For Website Developers And Owners

Most websites don’t need to set up restrictions for crawling, indexing or serving, so their pages are eligible to appear in search results without having to do any extra work.

That said, site owners have many choices about how Google crawls and indexes their sites through Webmaster Tools and a file called “robots.txt”.

With the robots.txt file, site owners can choose not to be crawled by Googlebot, or they can provide more specific instructions about how to process pages on their sites.

Google inside search

Search is simple but there is a really complex process behind search, when you type a keyword in Google you want the best and correct information and answer and Google Algorithms are complex programs that helps google to display exact results you want.

You can read more details about Algorithms at How Search Works : Algorithms page.

Google Search Quality Guidelines Download Free PDF: Search Quality Evaluator Guidelines

Google has published Search Quality Rating Guidelines eBook which is available for free download. You can download search quality guideline or visit Google’s inside search Algorithms page to read more details.

It is an in-depth 166 pages guide. The purpose of Search Quality ratings programs is that your ratings will be used to evaluate search engine quality around the world. Good search engines give results that are helpful for users in their specific language and locale.

As a Search Quality Rater, you will work on many different types of rating projects. The General Guidelines primarily cover Page Quality (PQ) rating and Needs Met (NM) rating; however, the concepts are also important for many other types of rating tasks.

Google Search Quality Rating Book

Never Try To Cheat Google

Bad people and web developers try to cheat google by creating spam pages. But google has a really advanced system to fight spam. Google uses computer algorithms and manual review to fight and defeat spam.

Don't try to cheat or spam Google
Don’t try to cheat or spam Google

Here is an excerpt from Google’s Fighting Spam page:

Spam sites attempt to game their way to the top of search results through Stupid Techniques like repeating keywords over and over, buying links that pass PageRank or putting invisible text on the screen.

This is bad for search because relevant websites get buried, and it’s bad for legitimate website owners because their sites become harder to find.

The good news is that Google’s algorithms can detect the vast majority of spam and demote it automatically. For the rest, we have teams who manually review sites.

Fighting Spam

Now you know it is not easy to cheat Google, so if you want a better search engine ranking create high quality original content, write eye-catching headlines never use bad SEO practices otherwise Google will remove you from search engine results.

You can view many original live spam screenshot published by Google at fighting Spam page Here is a sample screen-shot published by Google.

Google has published detailed information and guidelines for Webmasters which defines best practices and spammy behavior.

Related: how to write SEO friendly blog posts titles

When Google manual spam team takes actions on any website, it may directly affect that website’s ranking in Google.

Google also notifies web developers when ever they take actions against any website. If Google have taken manual action against your website, you can fix the problem and file a reconsideration request.

16 Tips: How to make your website Google friendly?

Tips How To Make Your Website Google Friendly
Tips How To Make Your Website Google Friendly
  1. Choose a Descriptive, easy to remember and Adaptable domain name.
  2. Choose a fast, reliable web hosting provider we recommend BlueHost
  3. Choose a great search engine friendly CMS. WordPress is a great CMS to build powerful blogs and websites.
  4. Understand your audience
  5. Create great high-quality, Engaging, Credible, More valuable and useful than other sites and original content.
  6. Optimize your content (blog posts, images, videos) for SEO. Google and other search engines
  7. Submit your site to Google webmaster tools, verify your website, submit a sitemap
  8. Organize your site structure
  9. Use simple, informative and search engine friendly URL’s. https://tocreateablog.com/google-friendly-website is much better than https://tocreateablog.com/?p=1175.
  10. Create great content regularly
  11. Make sure google can index your website
  12. Follow google webmaster guidelines
  13. Make sure your website is mobile-friendly. choose a responsive theme
  14. Make sure your website/content is accessible
  15. Protect your website from spam, LH Zero Spam is the best free Anti-Spam plugin much better than Akismet.
  16. Read SEO basics to learn how to make your website search engine friendly

Optimize website for Speed

Analyze and optimize your website with PageSpeed tools
Analyze and optimize your website with PageSpeed tools

Google and visitors hate slow website, make sure your website is fast and images are optimized for speed as well.

The most important thing to start a website is web hosting, choose a reliable and fast hosting service like Kinsta, if you are low on budget, you can start a website with BlueHost and NameCheap service, both offering affordable hosting plans.

Install caching plugins like W3 Total Cache or WP Super Cache on your WordPress base website to load it faster and always optimize images using a free service like https://tinypng.com/ to reduce the size of images without losing the quality of images. Remember, a lot of images can really slowdown your website.

You can read more about or analyze and optimize your website with PageSpeed tools

How to make WordPress Google friendly?

Here are few quick tips to optimize WordPress blog and websites Google friendly.

How to make WordPress Google friendly Infographic
How to make WordPress Google friendly Infographic
  1. Choose a fast WordPress Hosting Provider like Kinsta or EasyWP. If you want to use affordable shared hosting service like BlueHost, must install caching plugins.
  2. Go to Settings – General and use proper site title, tagline and WordPress address.
  3. Go to Posts – Categories, rename the default category that suits your blog. Set default category by visiting Settings – Writing page.
  4. Go to Settings – Reading and make sure Discourage search engines from indexing this site is not checked otherwise Google and other Search engine won’t be able to index your website.
  5. Set Post name as the default permalink structure under Settings – Permalinks.
  6. Find great keywords and use them in your blog posts. Use variations of a keyword but don’t stuff blog post with keywords.
  7. Install SEO plugin such as All in One SEC, Yoast or any other plugin and optimize every blog post before publishing it.
  8. Add keyword in the pot title, headings, image name and alt text, and at the beginning of blog post.
  9. Submit your site to Google, Bing and other search engines uing All in One SEO pack, Yoast or Jetpack.
  10. Use semantic markup. H1 for the post title, h2, h3, h4 for the headings, ordered and un-ordered lists for lists.
  11. Use Schema markup on your blog.
  12. Properly name your images and reduce the size of images using a service like tinypng.com before uploading them. google-logo.png is much better image name than 12384.png
  13. Always add alt text for image and title attribute for links to make accessibility friendly.
  14. Use high-quality images, infographics, and screenshots in your blog posts. Pablo, Canva, Unsplah, and Freepik are great service to find and create free images, infographics and social media and blog post images.
  15. Link to internal and external high-quality related content.
  16. Write in-depth and lengthy blog posts. Use link building technique. Share your content with other blogs and ask them to link back to your post if they believe your content will help their readers.

Further Resources

here are some useful links that will help you to not only understand how Google search works but also helps you to create Google-friendly and high-quality websites.