Do you have a business online and you want to grow it. You are wondering how you can get more clients or how to start a blog for your small business?
The best way to grow your small online business is BLOGGING.
Even if you don’t have a business, you can turn your blog into business. Blogging is a very powerful way to make money online.
In this ultimate guide, I am going to share all the necessary details, stats, facts, guidelines, and resources to start a blog on WordPress.
Table of Contents: How to Start a blog on WordPress?
Here is the outline for this in-depth guideline to learn how to start a blog and make money, so you can quickly access any section.
- Why blogging is important for business?
- List of Tools Required & Discussed to Set up a Small Business Blog
- How to create a business blog in 2019 That Matters?
- 1 How To Choose Blog Topic Like A Boss?
- 2 Choose a Reliable Publishing Platform for Your Business Blog
- 3 The Secrets of Choosing a Great and Secure Blog Domain name
- 4 How to Choose a Fast & Secure Hosting Provider?
- 5 How to setup a WordPress Blog on Kinsta in 2 Minutes
- 5.1 How to point your Namecheap domain to Kinsta in 2 minutes?
- 6 The Only Resources You Will Ever Need Setup Perfect Business blog with WordPress
- 7 Secure your business blog – Backups, security, and speed with Jetpack
- 8 A Common Mistakes Most Blogger Make When Set up a Blog
- 9 The Importance of Good Blog Design for your Business
- 10 How to create a mobile friendly business blog that also looks great?
- 11 Build Your List From Start- eMail has 3800% Return on Investment
- 12 How to improve Google Search Ranking: SEO Tips for WordPress
- 13 Enhance Search Results Page Visibility with Rich Snippets
- 14 How to Write a Blog ? Create, Schedule and Publish great content
- 15 An Epic 12 Point Checklist to Publish Epic Content on your Blog
- 16 The 14 Dumbest Blog launch Mistakes — and How to Fix Them
- 17 Congratulation! You have successfully created a great business blog
Let’s discuss all the points in details.
Why blogging is important for business?
One of the most common reasons to set up a blog for your business is to drive traffic to your website.
Let’s see some blogging stats and what you need to remember before setting up your business blog.
If you don’t know, let me inform you that for good reason, businesses with blogs receive 55% more trafficthan businesses without blogs.
Remember every time you write quality content and publish a new blog post on your business blog, You create a new web page and trigger the ‘indexing’ of new web content on Google and other search engines, related to your business and website.
With business blogging, you also get a chance to share content and information relevant to your customers’ needs and questions.
Blogs are the 5th most trustworthy source of information on the Internet behind news sites.
Quality & Design matters
High-quality well-written original content, regular publishing (Consistent blogging], good design, and an established social media presence are ranked as the four most important factors determining the credibility of a blog.
The more you blog, the easier it will be to establish yourself. You should consider establishing a posting schedule for consistency. Once a Week Twice a month or whatever suits your business.
6 out of 10 online consumers in the United States have made a purchase based on recommendations from a blog.
Length of blog posts matters
Studies shows that long-form content (lengthy 2000+ words blog post] get more shares on Twitter, FaceBook and other social media sites and traffic from Search Engines.
Website Speed Matters
Visitor can abandon your site if it takes too much time to load.
Faster websites also optimized for small screen devices like smartphones, and tablets are likely to get higher rankings in Search Results.
Many companies offer cheap shared hosting plans but don’t go for them.
Choose a managed hosting provider like Kinsta
They are a bit expensive than cheap shared hosting services but in the long run, your business will benefit from your wise decisions.
Shared hosting plans are not good for business and website security and does not offer advanced features which you get with Kinsta Hosting.
List of Tools Required & Discussed to Set up a Small Business Blog But can be used for big blogs as well
In this guide we have discussed many tools that we need to create a small business blog.
Here is a list of all the tools, we have been using for this and our other blogs.
We are recommending these tools because we are using these tools to setup, create and publish great content on our blogs.
If you like the quality and content on this blog, go ahead and use these tools, otherwise you can ignore our recommended tools.
- 1. Domain Name Provider:
- 2. SSL Certificate Provider:
- 3. Super Fast WordPress Hosting:
Kinsta and EasyWP
- 4. Blogging Platform:
WordPress CMS and WordPress.com Business
- All-in-One SEO Plugin
- LH Zero Spam
- Really Simple SSL
- Monarch Social Media Sharing
- Divi Builder
5. WordPress Plugins
- Google Search Console
- Bing Webmaster tools
- All-in-One SEO Plugin
7. Email List Building Plugin
8. SEO Tools
How to create a blog in 2019 That Matters?
Let’s dive deeper into this Comprehensive 6700+ Words Guide to learn How to Start a Blog using WordPress.
Now you know why blogging for your business is important, let’s see how to create a blog for your business that matters.
Here are key points to remember before your business blog.
- Choose a primary blog topic that suits your business
- Choose a powerful publishing platform like WordPress
- Register a blog domain name that suits your business
- Choose a fast hosting provider like Kinsta (Speed matters]
- Install and setup WordPress for your business blog
- Install Necessary plugins Jetpack and All-in-One SEO pack
- Choose a theme with a great design like Avada or X Theme
- Get The Ultimate WordPress Toolkit For Web Design Professionals And Business Owners from ElegantThemes
- Write, and publish great content regularly
Let’s discuss each point in detail.
1. How To Choose Blog Topic Like A Boss?
You are going to start a blog for your business, so it shouldn’t be difficult for you to decide the main topic of your blog.
If you are in clothing business, the main topic of your blog can be fashion. If your targeted customers are Men, You need to publish content about Men’s ware.
WordPress is a popular publishing platform, many WordPress developers are selling premium themes, plugins and services. To promote their business they choose WordPress or blogging as the main topic. They focus on publishing themes and plugins related articles.
2. Choose a Reliable Publishing Platform for Your Business Blog
There are several platform to set up your blog. Blogger, Tumblr, WordPress, Ghost are few of them.
WordPress is the most popular and highly recommended choice for business websites and blogs.
WordPress is a flexible, SEO friendly platform supported by a large community. It has thousands of plugins, themes, and features to make it more powerful.
With WordPress, You will get full control over your business blog and content.
WordPress is powering more than 30% websites on the entire internet.
3. The Secrets of Choosing a Great and Secure Blog Domain name
If you already have a website for your business, you can set up your blog on a subdomain (blog.yourbusiness.com] or subdirectory (yourbusiness.com/blog].
If you are going to register a new domain name, make sure it is related to your business.
- .com is the best choice
- keep it short & simple
- don’t use symbols or numbers
- don’t use other companies trademarks
Many hosting companies offer a domain name with hosting plans but consider registering a domain name with dedicated domain name provider like NameCheap.
With Namecheap, You can register and manage multiple domain names with easy to use dashboard.
A domain name costs $10-$15 per year but Namecheap charges only $8.88/year for the first year.
You can register a domain name for 1-10 years.
If you register domain name for your business with NameCheap, You can use your domain name with any hosting provider of your choice.
Just visit Namecheap and register your domain name.
Search your domain name and click add to cart button.
You are registering a domain name for your business, .com is the best choice and you should also consider registering .net, .org, .biz or any other domain you think, you need to secure.
Also, Get the Positive SSL Certificate and Private email option. SSL certificate can help you boost your search engine rankings as well.
Click view cart button, on the next order confirmation page, don’t forget to change the years for your domain name.
5 to 10 years is a good time period for a business domain name.
You might lose your domain name if you register for 1 year only and forget to renew your order. So be wise and pay for few years in advance.
Namecheap will charge you just $110 for 10 years domain registration.
4. How to Choose a Fast & Secure Hosting Provider?
To host your business blog, you need to choose a super fast hosting provider. Don’t go for shared hosting because it is not good for security and speed.
As we discussed earlier, WordPress is a great choice for blogging. You need to choose a managed WordPress hosting service provider.
The Managed WordPress Hosting is specially designed for WordPress. Your website will be very fast and always live. You won’t be sharing your resources with other users like shared hosting service.
Here are a few well-known hosting services to create a business blog.
Primary Reason: Why You Should Avoid Shared Hosting?
Many companies are offering cheap shared hosting plans as well, but there is a big problem with shared hosting plans.
Your website will be often down and too slow.
Not only the most popular Search Engine, Google but visitors hates slow websites too.
If you website won’t be accessible and down, you will lose your customers and it is not great for business reputation as well.
See the screenshot above. We were hosting our sister site JustLearnWP.com on Shared Hosting service, our website was often down and visitors were unable to access the site.
If you want to avoid this type of problem, Choose managed WordPress hosting for super fast and always online business blog.
Why choose Kinsta Managed WordPress Hosting over other hosting services?
Kinsta has been providing hosting services for more than 10 years.
From the above mentioned 3 services Kinstaseems to be expensive but they offer a Google cloud-based super fast hosting, optimized for business sites and WooCommerce Based online stores.
With Kinsta, You can manage all your business sites from one dashboard and you can even assign users to each of your business sites and blogs.
You can also view all your site stats and resources usage within the Kinsta dashboard.
Kinsta has specially designed their service for small and large businesses.
Kinsta offer a 30-day money back guarantee for all plans and a lot of great features.
Kinsta Hosting Features
Other companies charge extra money for many of these services.
- Free CDN
- Free white glove migrations
- Free migrations from WP Engine and Flywheel
- 18 global locations
- Multisite support
- Manual and automatic daily backups
- Multi-user environment
- Staging area
- Free SSL certificates
- Imported SSL certificates
- Site cloning
- SSH access
- White-labeled cache plugin
So go to Kinsta and choose a suitable plan for your business
You will receive an email from Kinsta with your all the necessary details.
5. How to setup a WordPress Blog on Kinsta in 2 Minutes
After registering the domain name and web hosting, You are ready to create a business blog.
Login to your Kinsta dashboard and click on the Sites link.
Choose Add New Site button, enter all your necessary details to set up your business blog and click the add button.
- Select your nearest data center location from the 16 different locations.
- Check I’ll use my own domainand type domain name your registered earlier with Namecheap
- Copy admin password and save it somewhere. You will use this password to login to your WordPress Dashboard later.
- If you want to sell products on your website, you can check the Install WooCommerce checkbox.
- Uncheck Instal Yoast SEO, We prefer All-in-one SEOPackto manage WordPress SEO and Open Graph social meta for our business blog.
Kinsta will set up your new business blog in a few seconds and You will receive an email with login details.
How to point your Namecheap domain to Kinsta in 2 minutes?
Before accessing our brand new business blog, We need to point our custom domain name to Kinsta servers, It is a very simple and easy process and takes few minutes.
In the Kinsta Dashboard, Click on the blog name you just created.
Click on Info Tab and copy IPv4 address. It is used for DNS Settings.
Now login to your Namecheap account
Having logged into Namecheap account, go to your Domain List -> click ‘Manage’ next to the domain yourdomainname.com> ‘Advanced DNS’ tab -> ‘Host Records’ section.
Delete all existing records, then click on ‘Add New Record’ and create 2 new Arecord with the following values:
- Type: A Record | Host: @ | Value: 18.104.22.168 | TTL: Automatic
- Type: A Record | Host: * | Value: 22.214.171.124 | TTL: Automatic
It may take a few minutes or sometimes hours for your A name record to propagate everywhere.
When your domain is now pointed at Kinsta, You can access your WordPress site by typing yourdomain.com/wp-admin
6. The Only Resources You Will Ever Need Setup Perfect Business blog with WordPress
We have successfully setup WordPress blog for business with our domain name pointing to Kinsta hosting.
Now we need to change some basic settings for WordPress to make our business blog SEO friendly.
From the Kinsta Dashboard, You can click on Open WordPress Admin to access the WordPress Dashboard.
Or you can type yourdomain.com/wp-admin in any browser to access WordPress login page.
Type your username or email address and password to login to WordPress blog dashboard.
This is your business blog dashboard, From this Dashboard, You will be creating, managing and publishing all the great content about your business.
The Best WordPress Settings For Business Blog
Once you are logged into Your WordPress blog dashboard, You need to change and update the following settings.
9 Best Settings for WordPress Business Blogs (Number 4 is a Must)
- Delete default post and create Welcome post
- Delete sample page and create About us page
- Delete or rename default category to something related to your business and blog
- Go to Settings > Permalinks and select Post name as your permalink structure
- Go to Settings > Privacy and select your privacy page
- Go to Users > Your Profile: Update name, password, Biographical Info, Twitter, FaceBook page URL
- Go to Settings > General update site tagline and timezone
- Go to Appearance > Menus create a Primary and social media menus
6 Must have WordPress plugins for your business blog
- Install All-in-one SEOPack to and follow the configuration wizard to optimize your business blog for Google and other search engines
- Install and setup Jetpack: A must have plugin for backups, security, brute-force protection and more
- Get The Ultimate WordPress Toolkit of WordPress Themes and Plugins For Business Owners from ElegantThemes
- Install and activate LH Zero Spam, We have found It much better than Akismet.
- Bloom is an email opt-in plugin that allows you to create different types of beautifully designed popup and signup forms to get more Email Subscribers.
- PrettyLinks: is a powerful plugin to shrink, cloak, track, organize, share and test all of your affiliate links on your own domain.
- Really Simple SSLis lightweight free plugin to enable SSL certificate on your WordPress blog.
7. Secure your business blog – Backups, security, and speed with Jetpack
Jetpack is one of the most installed WordPress plugins, created by WordPress team.
This is swiss army knife for WordPress blogs.
- Jetpack Personal costs $39/year and good for small personal blogs
- Jetpack Premium costs $99 per year
- Jetpack Professional costs $29 /month and offers ultimate feature to manage business blogs
Jetpack has dozens of features to make your blog more powerful, secure and super fast.
Images and videos can slow down your website. Jetpack premium plan offers unlimited static files, image, and video hosting.
If you are planning to publish videos on your business blogs, choose either Jetpack premium or Jetpack Professional plan.
Jetpack Personal plan does not offer video hosting and monetization feature to earn money from your blog.
8. How to start a blog without making a single mistake?
Before publishing your first blog post, set up backups for your business blog.
You can’t afford to lost all your blog data, if anything happens to your blog.
Daily or real-time Backups are must for business blogs
Go ahead and install Jetpack in a minute on your blogand activate backups for your blog.
Jetpack personal and Premium plans offer daily backups while Professional plan offers Real-time automated backups with the unlimited archive.
Jetpack Premium and Professional plans have Automated malware scanning and security fixes feature with Brute force attack protection as well.
If you are also planning to publish videos on your blog related to your business, Jetpack premium and professional offers unlimited video hosting.
So go ahead and choose your favorite Jetpack plan.
9. The Importance of Good Blog Design for your Business
Design of your blog is very important. Here are some statistics from different surveys which shows how website design impact people and profits.
- Studies shows that 75% of visitor judge the credibility of a business based on the design of its website.
- According to another survey 49% people believe that design of a business blog is VERY IMPORTANT, only 3% people said that design is NOT IMPORTANT at all.
- 18% of influencer are more likely to share, follow or comment after interacting with a highly usable site.
The importance of a mobile friendly blog design?
When creating a business blog, You can not ignore mobile friendly design.
The vast majority of Americans – 95% – now own a cellphone of some kind.
“63% of adult cell owners use their phones to go online and 49% use their phone for directions, recommendations or other location-based information.”
34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
10th Annual Cisco Visual Networking Index (VNI) Mobile Forecast Projects 70 Percent of Global Population Will Be Mobile Users and By 2020, over 75 percent of the world’s mobile data traffic will be video.
By 2020, more people will have mobile phones than electricity at home.
As of Jan 2017, 3.448 billion people were active mobile internet users.
10. How to create a mobile-friendly blog that also looks great?
Now you know the importance of a good website design and why you need to make your blog mobile friendly, it’s time to change the design of your business blog.
We have chosen WordPress to run our business blog. WordPress has a very simple and easy solution to change the design of your blog without hiring an expensive website designer.
Design your blog with the Best Selling WordPress Themes
When you install WordPress, you get 3 default themes from the WordPress team. These themes are really basic and does not offer a lot of features and design options.
But WordPress gives you the option to upload and install custom themes to make your blog look awesome.
Thousand of free and paid themes are available for WordPress.
A Theme can be very simple with a few basic features and design or it can have advanced customization option and tons of features.
A theme is the face of your blog, so make sure you choose a premium theme that offers timely updates and enough features for your business blog.
Best selling WordPress Themes of all time – X, Avada and Divi
Here are 3 most popular and best selling WordPress themes of all time.
- Avada Theme is the best selling WordPress theme of all time at ThemeForest market place. More than 480,031 copies of this popular theme has been sold as of Jan 2019. Avada It comes with 6 premium plugins.
- X Theme: is another best selling WordPress theme at themeForest. This theme come with 30+ premium plugins and addons.
- Divi Theme: According to trends.builtwith.com, 1,070,388 live websites are using Divi as of Jan 2019 and an additional 884,006 sites used Divi historically.
Divi is created by ElegantThemes, a very popular marketplace to buy premium WordPress themes and plugins.
All of the above mentioned themes offers advanced features to fully customize the layout, design, color and other options to create a good looking and unique design for your blog.
Premade layouts: X, Avada, and Divi themes comes with dozens of pre-made fully functional layouts and websites. You can view the demos of these layouts and easily import the design you like with few clicks.
After importing your favorite design, You can customize the design to match your business in few minutes.
Mobile-Friendly Design: All of the 3 themes not only make it simple to create a good looking blog but your blog will be mobile friendly as well.
Personally, I have been using X Theme, It allows you to choose from dozens of available Standard and Expanded demos.
Login to WordPress Dashboard. Go to Appearance > Themes > Add new > Upload theme to install it.
11. Build Your List From Start- eMail has 3800% Return on Investment
Let’s see some important stats about email marketing so you can have a better idea why you should start building your email list.
email delivers the highest ROI for marketers.
SalesForce study shows that for every 1$ invested in email marketing, you will receive an average of $38 in return while CampaignMonitor study shows $44 ROI.
According to Direct Marketing Association email tracker, You can expect an average return of $32.
According to MarketingCharts.com survey of 271 marketing influencers around the world from a mix of company sizes and primary marketing channels, Email was the most effective digital marketing tactic for 2018 after Social Media Marketing and Search Engine Optimization.
In another survey 95% professionals said they use email as the primary communication tools for business.
In the US alone, more than 85% of adults send or read email.
Email marketing yields an average 4300% return on investment for businesses in the USA.
When creating email signup forms using Bloom plugin, for your blog, collect both names and email address of your readers.
Lifecycle Marketing, 2017 study found out that Emails with personalized subject lines generate 50% higher open rates.
So don’t forget to customize your email and subject line to include individual names when you send out emails.
How to build email list using Bloom for WordPress?
It is very simple and easy to build an email list using WordPress. There are many plugins available to create beautiful signup forms.
We recommend you to use Bloom email opt-in pluginfrom ElegantThemes.
Download this plugin. Go to WordPress dashboard > Plugins > Add new and upload this plugin.
Activate Bloom and create signup forms. Different type of sign up forms can be added to your blog. Popup forms works best.
Bloom WordPress plugin lets you create automatic opt-in pop-ups that can be triggered by timed delays, when a user reaches the bottom of a post or page, or even after they comment or purchase.
This is an extremely effective way to generate and convert leads.
The average open rate for a welcome email is 82%.
So don’t forget to send a welcome email to your new subscribers.
A freebie also works great to increase subscription rate. Offer a free eBook, Email course, Video, or a case study.
You can Integrate bloom with 16 Email Marketing services, which makes it simple and easy to manage all of your campaigns and subscribers.
Bloom plugin comes with 115 pre-made design templates that let you get started with beautifully designed opt-in forms in seconds.